Banjaras was also invited to showcase its drapes for a week in a store in Paris that showcased India to Parisians in its own quirky way.. From 'nautanki' chai glasses to big steel 'thalis' from handmade Indian artifacts to handcrafted drapes.. this store had it all!! As you walked into the store remix Hindi hymns n chants welcomed the ears.. It was a learning curve for us to get hands on experience on the likes and dislikes of the European Market.. and what better place than Paris..!!
The store we dispalyed in, Urban Masala, a relatively new place is situated in the youthful locality of Bastille.. It has its own routine clientele who like the owners share their love for India. It was very heartening to know that people are so eager to know about the art forms present in Indian textiles and are curious to know more and more about it..
While some bought the stoles and 'duppattas' for their personal use.. Many bought it for more innovative purposes- stand alone, uniques 'duppattas' for roman blinds, painted pieces as tablecloths, embroidered drapes as wall hangings, weaves and block prints for sofa backs and backdrops..
The drapes were very well appreciated and the owners of the store would like us to carry on this association in the future...
Urban Masala- The store
Display of the drapes from Banjaras
A customer wanting to know more..
Owners of the store Urban Masala
Well done Neeta! May your store turn global soon!
ReplyDelete